Business Focus: Superior Homes Custom


Photos by Libby Rogers

The only way to begin an article on Superior Homes Custom is to simply state, “The name says it all!” Superior in materials and workmanship; a Home that you will be proud of and richly enjoy; Custom because the homeowners are the decision-makers in all aspects of the design, colors and features that go into their new family environment and all-important investment. And the builder would have it no other way!

Meet Dean and Cheryl Hall, owners of Superior Homes Custom, Inc., along with GayNell Hall, Dean’s mother and one of the founders of this well-established business. Dean’s parents Don and GayNell began building homes in Houston in 1962. Growing up around building, Dean learned early on that he loved to build; he spent his early years on the job site with his dad learning the trade, and he learned it well. He also learned that building friendships through the entire process was one of the keys to success. That is one of the hallmarks of Superior Homes Custom, which now resides in Conroe along I-45 near Panorama Village.Both Dean and Cheryl warmly comment on the lasting friendships they have made with their homeowners with the statement, “They start out as customers, but end up as friends. Not only are we blessed to build for them, but many times we are referred to and build for their relatives—brothers, sisters, nephews, nieces, and cousins.

It becomes a family legacy to engage Superior Homes Custom as the builder. We are thrilled to be associated with quality and integrity! And we work very hard to earn and keep their trust!”

An integral part of our building process is Dean’s knowledge and experience. He says, “My parents taught me to build for people, not the market.” They are very particular in all that they do and want the homeowner integrally involved from beginning to end. Superior Homes Custom has a very streamlined process, with key people in place within the company for each component in the building process, including sales, legal, construction coordinating and research, selection of color coordination, and more. Each member of our Superior team plays an important role in the construction of your new home. Before the process even begins, Dean strongly encourages the prospective homeowner to check out all aspects of the company before selecting them as their builder. He is adamant when he says, “It is a definite red flag if a builder does not encourage the homeowner to do so!”

Dean says that many times prospective homeowners are not sure what to expect. It’s very important to find a builder with integrity, experience, and financial stability. He suggests, in looking for a builder, the prospective homeowner should:

  • Check out the company, and check their credit rating and their rating with the Better Business Bureau.
  • The builder should be hands-on in checking the home sites regularly.
  • Go look at houses that are under construction to view the product.
  • Talk to the subcontractors to see how they are treated by the builder.
  • Talk to current homeowners to see how the process is going and how they are treated by the builder and others involved.
  • Talk to past homeowners to see how warranties have been handled.
  • The owner/builder should be easy to reach and communicate with.

Superior Homes Custom is proud and thankful to have contractors who have worked for them for 15 or more years, and some for more than 30 years. This speaks to good working relationships and translates into a smoother process for the homeowner. “Trust is another key factor and is part of every aspect of the process, including trust not only between the builder and homeowner, but between the builder and contractors as well,” remarks Dean, something he learned early on.

Cheryl made the point that they do not cut corners in either labor or materials. “We use quality materials at the best prices we can find. We are large enough to have the buying power to get an excellent price, but small enough to customize and maximize the homeowners’ desires.” Quality is their hallmark and something that they do not compromise on.

They have an experienced sales team ready to help you develop a home that fits your needs and budget, and most importantly, your vision. Each home has seven independent inspections and 3 Energy Star Compliant inspections. All foundations are engineered for your lot or land. Each home also comes with a 10-Year Limited Structural Warranty. Superior Homes Custom, Inc., is a 30 year member of the NHBA, GHBA and A++ rating with the BBB Gold Star Member.

Superior Homes Custom will build within a 100 mile radius of Conroe, but it should also be stated that the humanitarian involvement of Dean, Cheryl, and GayNell extends into a wide circle as well. They are extensively involved in several community programs and church ministries that touch lives throughout Montgomery and Walker counties. These causes include Special Olympics, Angel Tree Prison Fellowship, Golf Reach, the Wounded Warrior Project, and the Leukemia Society.

Superior Homes was voted favorite playhouse in CASA of Walker County’s first Parade of Playhouses in December.

Superior seems to sum it up in all ways: in building homes, in building relationships, and in helping build a better community. To begin your next dream home, leave nothing to chance. Contact Dean, Cheryl and the team at Superior Homes Custom and begin that friendship that will eventually welcome you into the front door of your new and gorgeous home, built with quality and integrity by friends who care.

To contact Superior Homes Custom, call them at (936) 228-0990, email them at [email protected], or visit their office and view their model homes at 10075 I-45 N, Conroe, TX 77304.


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